6. You could change size of your text on your ad copy. You want to make your text large enough so it's not hard to read. You also want your headline and major points to be larger so they will standout.

7. You could raise or lower price on your ad copy. A higher price could increase perceived value of your product and a lower price could lesson your product's value.

8. You could add proof of results on your ad copy. You should include testimonials, endorsements, and factual statistics to prove your product's claims.

9. You could add special offers on your ad copy. It's usually easier to sell offer than product. You could use discounts, free bonuses, volume sales, etc.

10. You could eliminate hard-to-understand jargon on your ad copy. Unless your product calls for technical words, you want your ad to be read without people pulling out a dictionary.

6. Use word "discount/sale " in your ad. People want to find bargains. They could be rebates, one time sales, percentage offers, get one free offers, etc.

7. Use word "free" in your ad. People want free incentives before they do business with you. They could be free books, accessories, services, etc.

8. Use word "you/your" in your ad. People want to know that you are talking them. This'll make them feel important and attract them to read whole ad.

9. Use word "important" in your ad. People do not want to miss important information that could effect their life. People will stop and take notice.

10. Use word "new" in your ad. People want new products or services that will improve their life like new information, tastes, technology, results, etc.